Spa owners are often reactive in their marketing efforts. They create campaigns to rev up business, or to introduce a new product or service.
While both are valid reasons for promoting your spa, restricting yourself to these situations leads to missed opportunities.
You can drive more revenue and guest loyalty with regular touchpoints via email and SMS messaging. Well-timed reminders about the blissful relaxation of your spa can inspire guests to visit often, spend more and purchase new retail products.
But high-quality marketing campaigns demand substantial time and resources, right?
Not necessarily. The Zenoti all-in-one Spa Software Platform includes Smart Marketing, a powerful tool that uses your business data to create tailor-made campaigns for each guest. It sends out messages automatically when a certain condition is met – if a guest hasn’t visited in three months, or when your appointment book is looking light, for example.
You only need to set up the conditions once, and Smart Marketing will run in the background to engage guests between visits. It performs the work of a skilled marketing professional – analysing each guest’s service history and preferences, and sending out customised promotions.
“Thanks to Zenoti, we’ve welcomed back hundreds of guests,” said Dr Hannah Vu, MD, managing director, Skinzone Medical.
“Now, we can run campaigns that boost appointments, encourage guests to return and identify opportunities to cross-sell to those with upcoming appointments – all without taking the team’s attention away from guests in-clinic!”
Zenoti does what others can’t. Book a demo today.
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